Podcast strategy
Give your business podcast a clear direction.
You know your business has something to say. The harder question is what will make the right people want to hear it.
We help business owners and marketing teams turn an idea for a podcast into a plan. We’ll look at your goals, the audience you want to reach, the subjects that matter to them and the role the podcast could play in your wider marketing.
The decisions we’ll work through
- Purpose. What should this podcast help your business do, and how will you know if it is useful?
- Audience. Who are you making it for, what do they already know and what do they need from you?
- Format and content. Which approach will help you make worthwhile episodes consistently?
- Practical next steps. What would it take to move from an idea to a workable series?
You can come to us before you’ve settled on a format, or when an existing podcast needs a clearer direction. A free discovery call gives us a chance to talk through what you need before agreeing any work.
Podcast coaching
Feel more confident. Have better conversations.
Whether you’re about to record your first episode or you’ve been hosting for a while, it can be difficult to hear what’s working when you’re the person behind the microphone or on camera.
We offer practical coaching that helps you prepare, listen, ask stronger questions and find a way of presenting that feels like you. Coaching is open to business and independent podcasters alike.
What we can work on
- Hosting. Finding a natural voice and helping listeners follow the conversation.
- Interviewing. Preparing useful questions and following interesting answers.
- Episode structure. Giving each episode a clear beginning, direction and reason for listeners to stay.
- Review and feedback. Identifying what’s already strong and choosing specific improvements.
If you haven’t recorded anything yet, we can work from your idea and practise the skills you’ll need. If you have a podcast, an episode gives us something concrete to review.